TradeGrow

A Tradelander Group Company

Engineering Technology for Africa's Reality.

TradeGrow, a Tradelander Group company, develops practical, high-impact digital solutions that solve real-world problems in South Africa and are built to scale across the continent.

Askly — Pay-as-you-go AIAI AirtimeA product of Askly

Infrastructure

Retail-ready rails

Built for

African market reach

Consumer utility

AI where people pay

Access model

Pay per prompt

About us

Agility. Transparency. Impact.

The Tradelander Pedigree

TradeGrow is the dedicated technology and innovation engine of the Tradelander Group. While the broader group brings deep, battle-tested operational experience across logistics, fleet management, and supply chains, TradeGrow focuses exclusively on identifying and developing niche digital ecosystems.

We bridge the gap between advanced technology and everyday African utility. Focus is on being able to make rapid, decisive advancements and maintain absolute operational transparency with our partners. Our philosophy is simple: we build unique, scalable infrastructure exactly where it is needed most.

Operational lineage

Logistics, fleet, FMCG and supply-chain discipline.

Partner transparency

Clear systems, measurable delivery and rigorous governance.

Niche infrastructure

Digital ecosystems built around real market access points.

Our AI platform

Askly — Pay-as-you-go AI

Everyday intelligence.
On your terms.

Askly is the AI platform developed by TradeGrow. It brings AI into everyday life, from learning and writing to planning and getting work done, with pay-as-you-go access.

Explore Askly

The platform and its product

Developed by
TradeGrow
The AI platform
Askly
Its flagship South African product
AI Airtime

AI Airtime is a product of Askly. Top up in rands and pay for the AI you use, with no monthly subscription.

Discover AI Airtime

A product of Askly

AI Airtime

Pay-as-you-go AI for South Africa.

AI Airtime is Askly's flagship South African product. It makes powerful AI accessible through a familiar top-up model: add to your balance in rands and use it when you need help. Your balance does not expire.

Built for students, entrepreneurs, and everyday consumers, AI Airtime gives you access to AI through Askly without a monthly subscription. Learn something new, write with confidence, or get a business task done, on your own terms.

EVERYBODY DESERVES TO INNOVATE.

Pay-As-You-Use Access

Utilizing a familiar airtime model, users pay only for the AI they consume, eliminating recurring financial barriers.

Ecosystem Integration

Designed to integrate seamlessly with South Africa's established retail and telecommunications payment networks, ensuring frictionless access.

Mass-Market Scalability

Engineered to bring the power of advanced language models directly to mobile devices across the continent.

A TradeGrow product

K53 CLLT

Independent preparation for South Africa's learner's licence test.

K53 CLLT is TradeGrow's learner's licence preparation platform. Study road rules, road signs and vehicle controls, check your knowledge and practise the computerised test format.

Explore K53 CLLT

Free study material

Read road rules, road signs and vehicle controls without signing up.

Free knowledge assessment

Start with a 24-question assessment to see what you already know and what needs more study.

Computerised test practice

Try the free test walkthrough, then use a study pass for timed mock tests.

Vision

Tested in South Africa. Built for Africa.

Real-world problems require robust, practical solutions. By testing and perfecting our technology within the demanding South African market, TradeGrow ensures that our platforms are resilient enough to deploy across the entire African continent. Whether it is removing the barrier to entry for artificial intelligence or streamlining complex B2B payments, our focus remains on creating tangible value through innovation.

South African proving ground

Built in a market where adoption, payment behavior and operational friction are real from day one.

Continental ambition

Designed for repeatable access models that can scale across African consumer and enterprise channels.

Enterprise discipline

Partner-ready architecture, compliance focus and delivery standards shaped by high-stakes industries.

Leadership

The Tradelander Pedigree

Operational experience meets enterprise engineering.

Partner with us
Jarrod Dawson profile image

Jarrod Dawson

Director | TradeGrow (Pty) Ltd.

Discipline makes it possible. Principles keep it honest and Family makes it worth while.

As the leader of a highly successful transport and logistics company specializing in the demanding FMCG and agricultural sectors, Jarrod brings deep expertise in executing large-scale, time-critical commercial operations. Leveraging a strong academic background in Economics and Informatics, alongside his discipline as a Certified PRINCE2 Practitioner, he has a proven track record of scaling and innovating within traditional, high-stakes industries. Recognizing a critical gap in digital accessibility across the continent, Jarrod has expanded his entrepreneurial vision to champion technological inclusion. As the Director of multiple established companies, his operational focus remains anchored in rigorous project delivery, tight corporate compliance, and building frictionless, scalable systems that execute flawlessly at a national level.

Lian van der Vyver profile image

Lian van der Vyver

Director | TradeGrow (Pty) Ltd.

Execution beats ideas. Ship, learn, improve, repeat.

Lian is the Technical Co-Founder of Askly and currently serves as Vice President of Engineering at EFT Corporation, leading engineering teams delivering large-scale fintech platforms across Africa. Previously, he spent four years at Mastercard, contributing to the growth of the Mastercard Scan to Pay platform. With over a decade of experience in fintech, cloud platforms, and enterprise software, he specializes in building secure, scalable, enterprise-grade systems. At Askly, Lian leads the platform architecture and the development of AI Airtime, its pay-as-you-use AI product, ensuring a secure, highly scalable solution designed for retailers, telecommunications providers, universities, and enterprise partners.

Contact

Partner With Us

Connect with our leadership team to discuss integration, partnerships, or enterprise solutions.

Tradegrow Pty Ltd

Business registration number: 2024/207287/07

44 Schumann street, SW5, Vanderbijlpark, 1911